Melissa Holt

Graphic Design. Marketing. Strategy. Content Creation.

Social Media Management. Website Management. Voiceovers.

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Hi there! Thanks so much for taking a minute to learn about me.

 

In 2016, I was chosen to be the Village of Pinehurst's very first dedicated communications professional, handling all facets of internal and external communications, including marketing the Village’s event venues: the Pinehurst Harness Track, the Village Arboretum, and the Fair Barn. In addition, I developed the Village’s line of logo merchandise sold in the Welcome Center and was responsible for the line’s marketing and sales.

 

I was thrilled to be responsible for creating the Village's very first keepsake ornament and loved working with a different local artist each year to commemorate a memorable moment or photo from that year. From 2014-2021, I was responsible for the Village’s social media presence, growing the Village’s Facebook following from 420 to over 16,000. In 2019, I chose to begin freelancing for the Pine Crest Inn as a way to experience communications and marketing outside the government realm - and a freelance career was born.

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I have a passion for finding ways to connect with an audience, especially digitally, which led me to the UNC Chapel Hill Master’s program in Digital Communications, which I completed in 2022. I left the Village in 2021 to complete my master's degree and to focus on my freelance business, which led me to work with the Pinehurst, Southern Pines, Aberdeen Convention & Visitors Bureau (CVB) as their Content Marketing Manager. 

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Through the last 10 years of working in communications and supporting the Village of Pinehurst, Pine Crest Inn, CVB, and many other local small businesses and organizations, I find my most important job is telling stories. Through photography, graphic design, website design, and social media, I tell their stories and invite the public to become a part of the story.

 

I would love to help your business share your story and connect with potential customers.